Avinode / Member Stories

What is the evolving role of the charter broker?

21 Feb 2017

It is a question that crops up time and again as the charter world develops and shifts; data is becoming more openly accessible, customer expectations continue to rise and digital advancements in every industry are surging ahead. This evolution is inevitable, so what does it mean for the future role of brokers and what does it take to be the best broker you can be in 2017 and beyond?

It is a question that crops up time and again as the charter world develops and shifts; data is becoming more openly accessible, customer expectations continue to rise and digital advancements in every industry are surging ahead. This evolution is inevitable, so what does it mean for the future role of brokers and what does it take to be the best broker you can be in 2017 and beyond?

Since being founded a decade and a half ago, Avinode has been committed to providing industry leading online tools for both operators and brokers to succeed in servicing their customers. Our prime focus on enhancing the behind the scenes workflow of our members is evident through the range of solutions we offer. Whilst many have questioned the role of the broker in the increasingly transparent digital age, the brokers who appear to be spearheading the change are embracing the benefits tech brings, allowing them to focus more on providing expert knowledge and heavily detailed-oriented customer service to their high net worth clientele. Their high-tech, high-touch approach means these brokers continually reinforce their concierge-style position and the invaluable human part of the charter trip booking chain.

An example of one of the tools that answers to this dual need of high-tech, high-touch is Avinode TripManager, which is the only sales management system in the industry specifically created for charter brokers. Derek Damgaard, Sales Director, Shy Aviation commented: “The customer service Shy Aviation is able to provide with Avinode TripManger is game-changing. It is unbelievable how user-friendly yet detail-oriented the product can be. Before Avinode TripManager, Shy Aviation would spend hours to create a quote, now we make a custom and tailored quote within minutes. We use it on a daily basis, and it’s vital for Shy Aviation to remain competitive.”

Similarly Camilo Beltran, CEO, Vida Jets, mentioned that “using the tool has increased their efficiency tenfold.”

Oliver King, Acting CEO, Avinode Group, says: “Providing exceptional online solutions for our members to succeed in business aviation is at the core of Avinode and is deeply ingrained into everything we do. We are in a time of rapid change and we know that digital innovations can seem daunting to some, especially in an industry like ours which has traditionally been so reliant on managing very hands-on client relationships. That’s why we are continuously investing in improving the workflow for our members so they can focus more on what they do best – providing excellent quality of service and their specialised expertise to their clients.” 

What are your thoughts? We’d love to know what you think about how evolving tech affects the charter industry. What do you feel is the evolving role of charter broker? And if you are a broker, what do you feel is the key to your success? Let us know.


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