Henrik von Mentzer’s new role at Avinode will see him working closely with the relevant area sales managers and product specialists to increase sales and encourage growth in the regions.

Henrik von Mentzer joins Avinode with a wide range of sales and marketing experience in a career spanning 22 years. Most recently, von Mentzer was managing director at ECOonline AB where he was responsible for establishing the company’s business strategy and growing it into a market leader. Other previous roles include senior positions at Stena Line and Citat Solutions AB whilst holding Board Chairman status for two other organisations.

Niklas Berg, CEO of Avinode Group, says: “We are very pleased that Henrik has joined the team here at Avinode. Our global platform is used in more than 30 countries and Henrik’s appointment reflects our commitment to providing the private charter marketplace with the latest tools and innovations that can fulfil our customers’ requirements, both now and in the future.

“Avinode’s regular product updates and ever-expanding functionality are driving forces in the air charter market’s evolution. One of Henrik’s key goals will be to exceed our customer’s expectations and he will achieve this by embracing the opportunities in the EMEA and Russian markets.”