The Avinode logo is composed of two parts: the all-lowercase text and “the Node” graphic which serves as the dot on the “i”. There’s a high and a low version of the logo. As well as a digital and a print specific one.
The Avinode colors were chosen specifically to reflect Avinode’s innovative nature and positive energy. Our brand is synonymous with the vivid Avinode green we feature throughout our material. Because of its visual power, it’s important to get this color exactly right.
Beyond our primary colors, it’s often necessary to supplement with additional colors in graphs and charts when the number of variables exceeds three. These secondary colors have been developed for those occasions.
We use Arial in digital and web contexts. All text should be in gray. Gray text makes for a more pleasant reading experience by softening the contrast with white backgrounds.
Our typeface is Benton Sans, which we use in print materials. Titles, headlines and body text must all be in the Benton Sans typeface, though in varying sizes and fonts (light, book and medium). As a rule, text should be in gray, not black. The exception to this rule is more lengthy documents like letters, contracts, policies, terms of agreement, etc.
Images make a powerful impact. They communicate the emotional and conceptual essence of a brand, and thus need to be chosen with care. We use soft toned, abstract images as backgrounds or to set the tone. There is a library of these images for use in both printed and digital material.
When talking about our people, also known as “Noders”, in articles, on the website, or on social media — we use black and white editing.
When we showcase our products, we can use a simplified version of the in-system UI. This aims to highlight certain key features within our products.